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LetterBucket vs Substack
LetterBucket vs Substack
LetterBucket vs Substack
A side-by-side comparison of two newsletter platforms built for creators.
A side-by-side comparison of two newsletter platforms built for creators.
A side-by-side comparison of two newsletter platforms built for creators.
Whether you're just starting or ready to grow, this guide helps you understand the core differences between LetterBucket and Substack.
Whether you're just starting or ready to grow, this guide helps you understand the core differences between LetterBucket and Substack.
Whether you're just starting or ready to grow, this guide helps you understand the core differences between LetterBucket and Substack.
Explore features, strengths, and key limitations.
Explore features, strengths, and key limitations.
Explore features, strengths, and key limitations.
Quick Overview
Quick Overview
Quick Overview
Features |
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Features |
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Free plan |
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Free plan |
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Notion-like email editor |
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Notion-like email editor |
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Custom domain |
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Custom domain |
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Website & blog |
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Website & blog |
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Branding control |
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Branding control |
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Subscriber import/export |
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Subscriber import/export |
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Monetization |
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Monetization |
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Segmentation |
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Segmentation |
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Analytics |
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Analytics |
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Advanced SEO optimization |
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Advanced SEO optimization |
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Optimized deliverability |
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Optimized deliverability |
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Subscription forms |
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Subscription forms |
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Referral program |
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Referral program |
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LetterBucket |
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LetterBucket |
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Substack |
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Substack |
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Key Differences
Key Differences
Key Differences
Writing Experience
Writing Experience
Substack uses a simple, clean markdown editor. Great for minimalists, but limited in formatting and design control.
Substack uses a simple, clean markdown editor. Great for minimalists, but limited in formatting and design control.
LetterBucket offers a visual, block-based editor, making it easier to structure content without needing code.
LetterBucket offers a visual, block-based editor, making it easier to structure content without needing code.
Branding & Customization
Branding & Customization
Substack prioritizes speed and uniformity, offering few options to change the look and feel of your publication. Their brand may end up standing out more than yours.
Substack prioritizes speed and uniformity, offering few options to change the look and feel of your publication. Their brand may end up standing out more than yours.
LetterBucket gives you full control: Logo, colors, typography, and even a public blog site. Your newsletter is about you, not about us!
LetterBucket gives you full control: Logo, colors, typography, and even a public blog site. Your newsletter is about you, not about us!
Analytics & Growth
Analytics & Growth
Substack shows basic stats like open rates and views.
Substack shows basic stats like open rates and views.
LetterBucket includes advanced analytics per post, subscriber growth trends, and tools like segmentation and forms to drive growth.
LetterBucket includes advanced analytics per post, subscriber growth trends, and tools like segmentation and forms to drive growth.
Monetization
Monetization
Substack encourages paid subscriptions as the core model and takes a 10% fee.
Substack encourages paid subscriptions as the core model and takes a 10% fee.
LetterBucket lets you grow first, monetize later, on your own terms, with optional integrations and no platform fee.
LetterBucket lets you grow first, monetize later, on your own terms, with optional integrations and no platform fee.
Use Case Breakdown
Use Case Breakdown
Use Case Breakdown
Each platform has its strengths. This breakdown helps you understand which one fits best depending on your goals — whether you're just starting out, looking to grow, or need full control over your brand.
If you... |
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If you... |
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If you... |
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Just want to write and hit "send" |
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Want full control over branding & domain |
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Need advanced analytics and growth tools |
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Are exploring monetization options beyond paywall |
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Prefer markdown simplicity |
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Best fit |
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Best fit |
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Best fit |
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Substack |
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LetterBucket |
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LetterBucket |
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LetterBucket |
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Substack |
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From Substack to LetterBucket
From Substack to LetterBucket
From Substack to LetterBucket
Why Creators Are Moving On
Why Creators Are Moving On
Why Creators Are Moving On
Real stories from writers who started with Substack and found more flexibility, control, and growth with LetterBucket.

I loved how easy Substack was at first, but I quickly outgrew it. LetterBucket gave me the control I needed: design flexibility and better analytics. My newsletter finally feels like my own product.
I loved how easy Substack was at first, but I quickly outgrew it. LetterBucket gave me the control I needed: design flexibility and better analytics. My newsletter finally feels like my own product.
I loved how easy Substack was at first, but I quickly outgrew it. LetterBucket gave me the control I needed: design flexibility and better analytics. My newsletter finally feels like my own product.

— Karla, Business Management
— Karla, Business Management
— Karla, Business Management

What sold me was the design control. Substack made every newsletter look the same. On LetterBucket, my site and emails finally match my brand.
What sold me was the design control. Substack made every newsletter look the same. On LetterBucket, my site and emails finally match my brand.
What sold me was the design control. Substack made every newsletter look the same. On LetterBucket, my site and emails finally match my brand.

— Julie, Content Creator
— Julie, Content Creator
— Julie, Content Creator

Substack helped me start, but LetterBucket helped me grow. The ability to segment my subscribers and see detailed post analytics has made a huge difference in my engagement rates.
Substack helped me start, but LetterBucket helped me grow. The ability to segment my subscribers and see detailed post analytics has made a huge difference in my engagement rates.
Substack helped me start, but LetterBucket helped me grow. The ability to segment my subscribers and see detailed post analytics has made a huge difference in my engagement rates.

— Antonie. CEO
— Antonie. CEO
— Antonie. CEO

I didn’t want to force monetization on day one. With LetterBucket I can build my audience at my pace and explore different monetization models and not just subscriptions.
I didn’t want to force monetization on day one. With LetterBucket I can build my audience at my pace and explore different monetization models and not just subscriptions.
I didn’t want to force monetization on day one. With LetterBucket I can build my audience at my pace and explore different monetization models and not just subscriptions.

— Veronika, Manager
— Veronika, Manager
— Veronika, Manager

Substack seemed like the best option. Everybody recommends it because you get your first subscribers really fast. But they don't say the truth, they are mostly bots that don't interact.
Substack seemed like the best option. Everybody recommends it because you get your first subscribers really fast. But they don't say the truth, they are mostly bots that don't interact.
Substack seemed like the best option. Everybody recommends it because you get your first subscribers really fast. But they don't say the truth, they are mostly bots that don't interact.

— James, CEO
— James, CEO
— James, CEO
The right platform depends on your goals
The right platform depends on your goals
The right platform depends on your goals
If you value simplicity and speed, Substack may be all you need.
If you’re looking for more flexibility, growth tools, and control, then LetterBucket is built for you.
If you value simplicity and speed, Substack may be all you need.
If you’re looking for more flexibility, growth tools, and control, then LetterBucket is built for you.
If you value simplicity and speed, Substack may be all you need.
If you’re looking for more flexibility, growth tools, and control, then LetterBucket is built for you.
— No setup hassle, no credit card.
— No setup hassle, no credit card.
— No setup hassle, no credit card.
V/S
LetterBucket vs Others
LetterBucket vs Others
LetterBucket vs Others
Compare LetterBucket with Substack, Beehiiv, and Ghost to see which platform best fits your newsletter goals.
Not sure where to start?
Not sure where to start?
If you're overwhelmed by choices, don’t worry. Our comprehensive comparisons make it easy to find the platform that matches your unique newsletter goals and style. Start exploring now!
If you're overwhelmed by choices, don’t worry. Our comprehensive comparisons make it easy to find the platform that matches your unique newsletter goals and style. Start exploring now!
If you're overwhelmed by choices, don’t worry. Our comprehensive comparisons make it easy to find the platform that matches your unique newsletter goals and style. Start exploring now!